ATHLETIFREAK @athletifreak.in
2025-Present
Social Media Design

Athletifreak is a luxury lifestyle brand with a message to celebrate the greatness that lies within. Powered by a commitment to the pursuit of continuous improvement.
At Life & Half I create dynamic social media posts, carousels, reels, and stories for Athletifreak that capture the brand’s energetic spirit and bold aesthetic — showcasing their performance-driven athleticwear in a way that inspires movement, confidence, and community.

CREDITS: Charu Tripathi (Co-Founder & Managing Partner at Life & Half), Muskaan Tayal (Creative Director), Sohan Cho (Video Editor), Swaraa Aras (Creative Writer), Tanya Shah (Senior Creative Strategist & Writer)

DISCLAIMER: All images, assets, and content used in this portfolio are the property of their respective owners. I do not claim ownership of these materials, which are included solely to showcase my design skills, thought process, and creative approach. They are presented for non-commercial, illustrative purposes only.

CONTENT
Shahid & Mira Kapoor

Slide 04.jpg
Slide 05.jpg
Slide 04.jpg
Slide 05.jpg
Slide 03.jpg
Slide 01.jpg
Slide 02.jpg
Slide 01.jpg
Slide 03.gif
Everyone talks performance. We live it. A whole new culture is in motion, and this is just the b copy.jpg
Everyone talks performance. We live it. A whole new culture is in motion, and this is just the b copy 2.jpg
Effortless style. Uncompromising edge. The Athletifreak way, spotlighted by @vogueindia 🚀 #IAmA.jpg
Effortless style. Uncompromising edge. The Athletifreak way, spotlighted by @vogueindia 🚀 #IAmA copy.jpg
Effortless style. Uncompromising edge. The Athletifreak way, spotlighted by @vogueindia 🚀 #IAmA copy 3.jpg
Effortless style. Uncompromising edge. The Athletifreak way, spotlighted by @vogueindia 🚀 #IAmA copy 4.jpg
Energy louder than the bass.The AF tribe brought the vibe.#AFTribe #AthletifreakIndia #ServingAF (1) copy.jpg
Fits weren’t checked.They were claimed. AF style 🔥 #ServingAF #BuiltForTheObsessed[sports cloth.jpg
Person 1.gif
Person 3.gif
Person 4.gif
Image-161.jpg
You vs You.That’s the only battle that has ever mattered to me.I’ve never seen strength as a sin.jpg
Image-680.jpg
Every limit I’ve ever broken started in my head. Discipline. Edge. Obsession. The drive to get a.jpg
Image-452.jpg
I flow through the world with a rhythm only I can hear.Not louder.Just deeper.Tap in and Get You.jpg
Image-468.jpg
Image-175.jpg
Image-17.jpg
Image-784.jpg
Image-997.jpg

BAU Posts

Slide 01.jpg
Slide 02.jpg
Slide 03.jpg
Slide 04.jpg
Slide 05.jpg
Slide 01.jpg
Slide 04.jpg
Slide 02.jpg
Slide 03.jpg
Slide 05.jpg
Slide 04.jpg
Slide 05.jpg
Slide 01.jpg
Slide 02.jpg
Slide 03.jpg
Slide 01.jpg
Slide 02.jpg
Slide 03.jpg
Slide 04.jpg
Slide 05.jpg
Slide 01.jpg
Slide 02.jpg
Slide 04.jpg
Slide 05.jpg
Slide 03.jpg
Slide 01.jpg
Slide 02.jpg
Slide 0.jpg
Slide 03.jpg
Slide 04.jpg
Slide 04 (1).gif
Slide 05.jpg
Slide 03.jpg
Slide 02.jpg
Slide 01.jpg
Slide 04.jpg
Slide 05.jpg
Slide 03.gif
Slide 01.jpg
Slide 02.jpg
Slide 03.jpg
Slide 04.jpg
Slide 02.jpg
Slide 05.jpg
Slide 01.jpg
Harsh Reel Cover.png
Ishaan Reel Cover copy.png
Gauri Reel Cover.png
Angad Reel Cover.png
Anmol Cover.png
Image-921.jpg
Every rep, every sprint, every move - [CORE] is there. Your second skin. Your edge. Your ally in.jpg
Every rep, every sprint, every move - [CORE] is there. Your second skin. Your edge. Your ally in.gif
Every rep, every sprint, every move - [CORE] is there. Your second skin. Your edge. Your ally in copy.jpg
Every rep, every sprint, every move - [CORE] is there. Your second skin. Your edge. Your ally in copy 2.jpg
Image-26.jpg
Some days it’s sweat. Some days it’s flow. Most days, it’s both. We like to keep up. 🤝Discover .jpg
Some days it’s sweat. Some days it’s flow. Most days, it’s both. We like to keep up. 🤝Discover copy.jpg
Some days it’s sweat. Some days it’s flow. Most days, it’s both. We like to keep up. 🤝Discover copy 2.jpg
Some days it’s sweat. Some days it’s flow. Most days, it’s both. We like to keep up. 🤝Discover copy 3.jpg
You can’t just want it. You need to show up for it. Discipline over desire - always. 🔥 Spotted .jpg
Untitled (1).gif
You can’t just want it. You need to show up for it. Discipline over desire - always. 🔥 Spotted copy.jpg
Untitled 2.gif
You can’t just want it. You need to show up for it. Discipline over desire - always. 🔥 Spotted copy 2.jpg
Image-253.jpg
Image-732.jpg
You don’t just beat the odds. You make them irrelevant. That’s the AF way 🔥 Get [AF]ter it. [At.jpg
Image-641.jpg
Image-886.jpg
Image-647.jpg
Everyone talks performance. We live it. A whole new culture is in motion, and this is just the b.jpg
Everyone talks performance. We live it. A whole new culture is in motion, and this is just the b copy.jpg
Everyone talks performance. We live it. A whole new culture is in motion, and this is just the b copy 2.jpg
The everyday uniform.Certified Athletifreak drip. Get yours. Join the tribe. 🔥 [Workout wear, g.jpg
Image-414.jpg
Effortless style. Uncompromising edge. The Athletifreak way, spotlighted by @vogueindia 🚀 #IAmA.jpg
Effortless style. Uncompromising edge. The Athletifreak way, spotlighted by @vogueindia 🚀 #IAmA copy.jpg
Effortless style. Uncompromising edge. The Athletifreak way, spotlighted by @vogueindia 🚀 #IAmA copy 3.jpg
Effortless style. Uncompromising edge. The Athletifreak way, spotlighted by @vogueindia 🚀 #IAmA copy 4.jpg
Energy louder than the bass.The AF tribe brought the vibe.#AFTribe #AthletifreakIndia #ServingAF (1) copy.jpg
Fits weren’t checked.They were claimed. AF style 🔥 #ServingAF #BuiltForTheObsessed[sports cloth.jpg
Person 1.gif
Person 3.gif
Person 4.gif
Image-161.jpg
You vs You.That’s the only battle that has ever mattered to me.I’ve never seen strength as a sin.jpg
Image-680.jpg
Every limit I’ve ever broken started in my head. Discipline. Edge. Obsession. The drive to get a.jpg
Image-452.jpg
I flow through the world with a rhythm only I can hear.Not louder.Just deeper.Tap in and Get You.jpg
Image-468.jpg
Image-175.jpg
Image-17.jpg
Image-784.jpg
Image-997.jpg

REELS

Previous

Ray Film Festival Rebrand
Next

SVA 2025 Yearbook