LAUNCH EVENT
@athletifreak.in
2025
Social Media Design
In October 2025, Athletifreak launched its flagship store in New Delhi, marking a key milestone for the celebrity-backed activewear brand. At Life & Half, I worked on the launch’s digital and social storytelling, creating content that captured the energy of the event and translated the in-store experience online. The launch was further amplified by appearances from Shahid Kapoor and Mira Kapoor, bringing visibility and cultural relevance to the brand’s expansion.
CREDITS: Charu Tripathi (Co-Founder & Managing Partner at Life & Half), Akshay Singh (Creative Director), Sohan Cho (Video Editor), Swaraa Aras (Creative Writer), Tanya Shah (Senior Creative Strategist & Writer)
DISCLAIMER: All images, assets, and content used in this portfolio are the property of their respective owners. I do not claim ownership of these materials, which are included solely to showcase my design skills, thought process, and creative approach. They are presented for non-commercial, illustrative purposes only.
