Parso is a fictional acoustic music festival that celebrates romantic and soulful music by singer-songwriters like Prateek Kuhad and Jasleen Royal. The name, meaning both "the day before yesterday" and "the day after tomorrow" in Hindi, captures a feeling of nostalgia and emotional depth.

The visual identity features handwritten typography to reflect the personal nature of songwriting. The letterforms are loose and expressive, inspired by the flow of tangled guitar strings and the raw emotion behind each lyric. The design aims to feel intimate, heartfelt, and honest