HOKA MAFATE 5
2024
Campaign Branding
Internship at Sunday Afternoon
"For The Long Run," is a campaign showcasing HOKA's Mafate 5. The campaign's typography mirrors the topographic journey a runner embarks on while effortlessly navigating with the MAFATE by their side, ensuring unparalleled support and enhanced running experience.
CREDITS: Rich Tu (Executive Creative Director), Ahmed Klink (Creative Director), Elizabeth Brightly (Account Manager), Marisa Zupan (Strategy + Copy), Joe Cosentino, Simon Fréour, Julie Simon (Art Direction + Design), Sara Mehta, Doga Bircan, Jasmin Palermo (Interns)
DISCLAIMER: All images, assets, and content used in this portfolio are the property of their respective owners. I do not claim ownership of these materials, which are included solely to showcase my design skills, thought process, and creative approach. They are presented for non-commercial, illustrative purposes only.
