ANAAR MAHJONG
Jan 2026

Micro-Social Campaign for @worldofanaar

Power Dressing: The Anaar Way is a micro social campaign for @worldofanaar, inspired by the strategy and symbolism of Mahjong. The campaign frames power dressing as a series of intentional moves—where every piece is chosen with purpose and every look leads the room. Through bold styling and structured visuals, it celebrates confidence, strategy, and modern femininity.

CREDITS: Charu Tripathi (Co-Founder & Managing Partner at Life & Half), Muskaan Tayal (Creative Director), Sohan Cho (Video Editor), Tanisha Garg (Junior Brand Manager), Tanya Shah (Senior Creative Strategist & Writer)

DISCLAIMER: All images, assets, and content used in this portfolio are the property of their respective owners. I do not claim ownership of these materials, which are included solely to showcase my design skills, thought process, and creative approach. They are presented for non-commercial, illustrative purposes only.